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Weaver Orthodontics has served the North Shore of Massachusetts for over 40 years. When Dr. Carlin Weaver took over her family practice, she decided it was time for a brand overhaul – something that would reflect her expertise and the family-run component that is so central to the business. The logomark incorporates a “W” with a simplified tooth icon. A woven wreath encircles the icon symbolizing the family ties and community-centric approach to the practice. The soft palette and modern typography provide an approachable, yet contemporary look and feel.