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Mystic Market is a gourmet kitchen and eatery with locations throughout Connecticut. Ahead of the opening of their newest storefront, the business was looking for a brand refresh that would still incorporate the olive branch motif that has been integral to the identity, but better reflect the locally-sourced menu and gourmet offerings. The etching-style illustration references the housemade food and drink, while the typography and composition were inspired by vintage food labels. The market’s tagline of “Fresh. Wholesome. Ready” was incorporated into the packaging to enhance the brand and reinforce their values. This timeless design and application will certainly carry the business into the future as they plan to further expand and appeal to a wider demographic.