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Prior to the relocation of the well-established Black Cow restaurant in Newburyport, Massachusetts, the owners were interested in rebranding to better reflect the new space, refined menu offerings, and desired customer base. Inspired by the building’s industrial hardware, exposed brick and other architectural elements, the new brand is more masculine and contemporary. The stenciled letterforms and emblem reference cattle branding, and the palette is intentionally minimal so as not to complete with the beautiful design details throughout the space. A brand pattern was created to add a touch of whimsy and incorporate both food and found objects that resonate with the community.